Allure Magazine - free stuff giveaway
Allure magazine has partnered with Microsoft Tag for its annual Free Stuff issue this August, allowing readers to use their smartphones to participate in $725,000 worth of beauty product giveaways, which are awarded on a first-come, first-win basis.
EA - All Points Bulletin
For the launch of EA’s latest MMO, you can customise the appearance of a human avatar, including hair, piercing (ow!), tattoo etc
New Splinter Cell game launched using Layar
This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox.
Pepsi brings two-way communication through barcodes
Currently being developed in collaboration with start-up, Stickybits, the technology is different from QR coding, and offers more of a two-way communication platform enabling users to to upload pictures, videos and information.
Lego minifigures treasure hunt
The brand will begin offering its miniature characters as individual, limited-edition collectables this week. It also plans to run digital activity with a ‘treasure hunt’ theme.
The first range will comprise 16 Minifigures, which will be sold in opaque foil packets so that consumers cannot see which character they are buying. The campaign will target Lego’s core audience of six- to 11-year-old boys and run across children’s websites such as Nickelodeon, Cartoon Network and Toonattik. Minifigures will be hidden within ad formats on the sites. When users find and click on them, they will be given a virtual character, which they can then place in a ‘trophy cabinet’. Those taking part in the Lego ‘treaure hunt’ will be entered into a prize draw and awarded 20 Swapit points when they unveil each Minifigure. The points can be redeemed through the website swapit.co.uk on items such as books, cards, collectables and gadgets. Lego will also be offering a free Minifigure to readers of The Beano next month.
Coca-Cola: Alternate Reality Game
Starring Coke’s 19th century inventor and founder, Doc Pemberton, a viral video has launched an ARG-style teen-targeted campaign. There’s a whole heap of stuff in the mix here, all playing off the back of a new ‘keyhole-stamp’ bottle design.
Read more about the project details at Contagious
The A-Team: Drive the van
If you watch the A-Team movie trailer on YouTube you have an option to drive the van. This switches the content to a Google Earth mashup where you can drive the van around a selection of 3D cities, performing stunts to unlock more videos.
Coach Men’s Store Cologne Giveaway
For opening weekend of their Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare.10% of the traffic to the store that weekend came with Foursquare check ins.
ESPN: Is is Monday yet?
ESPN and Wieden & Kennedy invited 9-to-5ers to let off some steam with a virtual game of catch. As part of its “Is it Monday yet?” campaign for Monday night football, W+K installed interactive and gesture-recognizing touch screens on various storefronts in New York, Boston and Chicago that challenged pedestrians to catch footballs thrown at them by a virtual quarterback.. Players could even choose their quarterback opponents and, if they’re good enough, eventually compete for first place on the national leaderboard.
James Ready: Billboard coupon
Leo Burnett Toronto helps beer drinkers do some penny-pinching in this outdoor/mobile campaign for James Ready. The agency erected billboard “coupons” which passersby could shoot with their mobile phones and redeem at nearby retailers, all in the name of saving up for more James Ready beer.
