July 2010
2 posts
7 tags
Jul 23rd
5 tags
Jul 21st
June 2010
11 posts
5 tags
Jun 23rd
6 tags
Jun 16th
2 tags
Jun 9th
8 tags
Jun 3rd
5 tags
Jun 2nd
5 tags
Jun 1st
5 tags
WatchWatch
ESPN: Is is Monday yet? ESPN and Wieden & Kennedy invited 9-to-5ers to let off some steam with a virtual game of catch. As part of its “Is it Monday yet?” campaign for Monday night football, W+K installed interactive and gesture-recognizing touch screens on various storefronts in New York, Boston and Chicago that challenged pedestrians to catch footballs thrown at them by a...
Jun 1st
6 tags
WatchWatch
James Ready: Billboard coupon Leo Burnett Toronto helps beer drinkers do some penny-pinching in this outdoor/mobile campaign for James Ready. The agency erected billboard “coupons” which passersby could shoot with their mobile phones and redeem at nearby retailers, all in the name of saving up for more James Ready beer.
Jun 1st
6 tags
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McDonald’s: Catch the goodies Brings a whole new meaning to “catching your food.” This interactive McDonald’s billboard out of DDB Stockholm invites passersby to shoot the restaurant’s menu items on their mobile phones. Catch one and you get that item for free at the restaurant.
Jun 1st
4 tags
Jun 1st
6 tags
Jun 1st
May 2010
22 posts
5 tags
May 27th
5 tags
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Geotoko Geotoko gives businesses a dashboard, where they can create a designated site for a promotional campaign. On the site, Geotoko will aggregate check-in and geolocation info from Foursquare, Twitter and Gowalla (and perhaps soon Brightkite and Facebook) for the businesses location along with the details of a campaign or promotion (i.e. prizes, free gifts). The business can Tweet out the...
May 26th
6 tags
May 26th
2 tags
May 25th
8 tags
May 21st
5 tags
May 20th
8 tags
May 19th
6 tags
May 19th
4 tags
May 19th
5 tags
May 19th
4 tags
May 19th
9 tags
WatchWatch
Reebok - Secret Lewis Alternate Reality Game (ARG) sponsored by Reebok. The game will run until October and is based around five core missions which unfold over a variety of platforms. These include a network of fictional websites, mobile games, Twitter feeds and videos. There will also be opportunities for players to attend live events that are central to the development of the storyline. The...
May 19th
6 tags
May 19th
7 tags
May 19th
3 tags
May 18th
3 tags
May 18th
4 tags
May 18th
5 tags
May 14th
5 tags
May 14th
5 tags
May 14th
5 tags
May 14th
6 tags
May 14th