Mc Donald’s Japan turned the mobile into a marketing advantage
McDonald’s Japan has been active in mobile communication since 2002. The brand launched its official site for coupon distribution “Tokusuru Keitai Site (tokusuru = avantageous, keitai = mobile)” in July 2003. According to a study conducted by McDonald’s Japan in March 2009, one out of four mobile users used McDonald’s mobile site, making it the number one institutional mobile site in Japan. Regarding the profile of those registered. Women are very active, notably between 15 – 19 years old (40%), and those.
Mc Donald’s Japan recruited 4.5 millions members for its mobile loyalty programme, reduced its costs, refined its marketing and CRM data. Who said that mobile marketing was just a gadget?
Source: http://www.cartes-asia.com/
