Pepsi Loot
The brand’s Pepsi Loot iPhone app, launched later this month, will offer customer rewards in the form of free music downloads. In a nod to the gaming aspect of the Foursquare experience, where users ‘check in’ to locations to earn badges for frequent visits, buyers will gain one point for each purchase through the Loot scheme. Every three points earned equates to one free download from a base of 250,000 licensed songs.
