Reebok - Secret Lewis
Alternate Reality Game (ARG) sponsored by Reebok. The game will run until October and is based around five core missions which unfold over a variety of platforms. These include a network of fictional websites, mobile games, Twitter feeds and videos. There will also be opportunities for players to attend live events that are central to the development of the storyline.
The game’s first mission kicked off in Bahrain back in March, with Hamilton having to recover a stolen painting from a Shanghai mansion. There was an impressive turnout with more than 60,000 players taking part in the first episode and over 100,000 page views. The first phase included a 3D online heist simulator as well as Facebook challenges - a nice touch was a live event in Kuala Lumpur, taking the game offline.
