Prince of Persia - The Gods have a plan for you
To announce the premiere of the latest box office hit ‘Prince of Persia, The sands of time’, Walt Disney launches the worlds first augmented reality outdoor campaign. Users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game just by using their Layar browser (if they have it installed). They can collect 50 Movie Minute value points as a reward for playing the game.
More info (but not much) at Ads of the World
