ESPN: Is is Monday yet?
ESPN and Wieden & Kennedy invited 9-to-5ers to let off some steam with a virtual game of catch. As part of its “Is it Monday yet?” campaign for Monday night football, W+K installed interactive and gesture-recognizing touch screens on various storefronts in New York, Boston and Chicago that challenged pedestrians to catch footballs thrown at them by a virtual quarterback.. Players could even choose their quarterback opponents and, if they’re good enough, eventually compete for first place on the national leaderboard.
